Components
MicroPlayer Screens
MicroPlayers are 3.5-inch color LCD screens with built-in networked media players that engage directly with consumers. Interactive touch buttons allow mobile handset shoppers to independently tap into thorough details about the featured devices and their capabilities, pricing, accessories, promotions and services.
MicroPlayers support video, animations, images and text – meaning merchandising information can be extended all the way to the individual handsets in stores. Using wireless and Internet connections, and tied into store systems and head office, important pricing, plan and stock information can be dynamically changed quickly and remotely.
MicroPlayers are packaged in rugged but attractive two-piece casings, with removable faceplates that can be customized to match individual store designs. Casings include an innovative, adjustable back-clamping system that enables MicroPlayers to be easily attached to most store fixtures without tools.
Simple 12-volt, quick-plug power connectors also ease the installation process. MicroPlayers use inexpensive, low profile telephone wire and connectors to draw power from a wall-mounted power supply. Five individual MicroSigns Players can be powered from just a single power supply. The MicroPlayer’s power circuitry is compatible with all international electrical currents.
Site Controller
MicroPlayers connect to a site controller installed on the store premises. It’s a small smart device that manages the activity and status of the players, getting its instructions and sending reports back to the main MicroSigns server run by the customer.
The MicroPlayers connect to wireless access points – we call them Gateway Pods - that form a short range Wireless Local Area Network. The transceiver on MicroPlayers uses the IEEE 802.15.4 wireless standard and operates in the 2.4 GHz frequency band.
MicroPlayers have unique MAC address identifiers and are built for two-way wireless communication. Thousands of MicroPlayers on a MicroSigns system can be managed at one time, each with its own digital content and instructions. Each MicroPlayer has on-board memory, so once content is transmitted and received, it’s secure and ready to play.
Micromanager
The MicroManager Distribution System is the secure hub for all MicroSigns deployments. It is a cloud-based platform that enables a reliable, entirely scalable service that is managed by assigned teams using an intuitive web browser interface.
MicroSigns works closely with its clients in the set-up phases and helps effectively integrate relevant store central information systems – such as POS, CRM and ERP – with the MicroManager system. That integration empowers massive efficiencies in ensuring pricing and product information changes distribute down to what shoppers see in stores.
Speedy, comprehensive control over critical in-store issues
Planogram Management
The MicroManager platform provides tools to create, define, group, and manage planograms, allowing users to carefully control the placement and positioning of individual handsets in all stores. The platform also includes a dashboard that flags stores where the planograms don’t conform to plans, simplifying the store-by-store audit process. Planogram plans created with existing tools can be easily imported and communicated to individual stores throughout the retail network.
Price Changes
The platform provides simple tools to dynamically change, adjust and schedule price changes, by region and store type, for each available product. Pricing information can be imported from existing tools or systems and rapidly disseminated throughout the network.
Targeted Promotions
The MicroSigns platform offers powerful, granular targeting tools that allow static and animated promotions to be planned, scheduled and directed by product, product group, brand, or store section. Mobile carriers and retailers can target promotions all the way to the screens mounted at specific handsets in specific stores, all from a Web browser.
Local Store Management
The MicroSigns platform provides permission-based online tools for store managers to administer MicroPlayers in their individual stores. Depending on a carrier’s existing processes, this can include the ability to modify individual store. planograms or to change prices.