Overview
The MicroSigns platform lets retailers give shoppers easy, on-demand access to all the pricing, product and accessory details they need to make informed decisions about buying mobile and consumer electronics devices.
MicroSigns lets retailers control their in-store marketing mix down to the store level, and across the full retail estate, using a purpose-designed, completely unique integrated technology platform. The small screens used for merchandising are connected at the store level to an on-site controller device that uses the Internet to get instructions and send reports back to a central server, securely managed by the retailer.
The MicroSigns management platform has a web browser interface that makes sophisticated planning and scheduling easy and accessible to assigned staff. The platform is also designed to integrate seamlessly with the data and triggers from POS, product information and other back-office systems commonly used by retailers.
The system is a dramatic improvement over the paper fact tags still used by many retailers. MicroSigns are always up to date, accurate and deep in detail. When retailers turn them on for featured devices, the buying experience improves for both shoppers and sellers, and the bottom line impact is quickly evident.