Solution Studies
Want to learn more about MicroSigns and how this platform can meet your retail business needs? We’ve developed and are steadily adding to a library of friendly, easily-understood videos, presentations and papers – including client case studies – designed to explain how things work and how our customers are using MicroSigns in their stores.
Overhead hours for managers and overall staffing requirements have dropped significantly for mobile retailers in Europe and North America that have deployed MicroSigns’ specialized in-store digital marketing solution. Planogram changes are now efficient, easy and accurate, and customers are ensured of seeing accurate pricing and information, on demand.
Having the complete device proposition available at the point of decision is making a measureable difference in the bottom line for mobile retailers using MicroSigns’ digital merchandising platform. Accurate, on-demand information about handset features, rate plans, services, accessories, insurance and warranty are increasing and speeding sales, and removing confusion of rates and offers.
Mobile phone and CE retailers are using MicroSigns to get their in-store marketing and visual merchandising under control. They’re seeing rapid improvements in planning and execution, with compliance rising to nearly 100 percent. They’re also reporting how resource requirements drop sharply. At the same time, consumers are getting on-demand access to far richer, and reliably accurate, details about handsets, plans, promotions and services.
Retailers equipped with MicroSigns systems say the interactive smart screens they’ve installed at the point of purchase are helping with the sales process and customer experience. Shoppers are researching and narrowing headset and plan choices even when sales associates are occupied with other shoppers. When sales staff become available, many customer questions are already answered and the transaction and closing process is accelerated. The smart screens are also proving to be effective tools for sales staff to provide deep demonstrations on handsets and deliver speedy, accurate answers to shopper questions.
MicroSigns’ customers in Europe and North America are seeing the direct cause-and-effect results of applying technology to gain better control of their in-store marketing mix. Compliance and content accuracy rise dramatically, and better information at the point of decision is resulting in happier customers and more closed transactions.